MarketingProfs Today: Mining Social Media | LinkedIn's Social Tool | Engaging Cold Emails

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In this issue

1.	How-To: How to Mine Social Media for Authentic Market Intelligence
2.	#SocialSkim: LinkedIn's Measurement Tool, Plus More Stories in This Week's Roundup
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Three Mighty Good Reasons Your Prospects Delete Your Cold Emails
5.	Survey Says: Is Unlimited Vacation Time a Good Idea?

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How-To

How to Mine Social Media for Authentic Market Intelligence

By Marcel Florez

Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master's degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

Is Unlimited Vacation Time a Good Idea?

By Ayaz Nanji

Some 39% of advertising and marketing workers in the US say they would be more productive if their company implemented an unlimited vacation policy, according to a recent report from The Creative Group. Read More

Quick Take

#SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Read More

My View

Three Mighty Good Reasons Your Prospects Delete Your Cold Emails

By Heather Morgan

Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients. Read More

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