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In This Issue
+ How-To: Using Video in Your Email Marketing
+ PRO Seminar TODAY: How Social, Content, PR Combine for Marketing Success
+ Survey Says: In-Store Retail Analytics: Most Valuable Insights, Tech Trends
+ My View: Four Reasons to Outsource Your Social Media & Four Reasons Not To
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Advertisement  Beautiful email gets better results. Learn how you can create emails in minutes that look great everywhere, including mobile devices. Visit www.campaignmonitor.com to get started.
How-To Using Video in Your Email Marketing
By Joe Forte
A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs. Read More
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PRO TODAY: The Convergence Imperative: How Social, Content, and PR Combine for Marketing Success
Jason Falls discusses the "Convergence Imperative"—how success in marketing requires the combination of "holy smokes" content, strong social media, and brilliant PR. You'll learn how to apply this effective combination in your own marketing efforts—online and offline. Read More
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Advertisement  Powerful email marketing doesn't have to be difficult. Campaign Monitor makes it easy to segment your lists, set up automated campaigns, and get great reporting on the results. Visit www.campaignmonitor.com to get started.
Survey Says
In-Store Retail Analytics: Most Valuable Insights, Tech Trends
By Ayaz Nanji
Retailers say customer traffic information is the type of analytics data they value most, according to a recent report from Brickstream. Read More
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My View Four Reasons to Outsource Your Social Media (and Four Reasons Not to)
By Ben Austin
Should you outsource your social media? Before you answer that question, carefully weigh these pros and cons. Read More
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Aug 7
 PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 12
 FREE Seminar—Accelerating Sales: How Marketing Can Be the Hero
Aug 14
 PRO Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Aug 19
 FREE Seminar—Why 'Process' Isn't a Dirty Word—Five Tips to Get Back Time to Be Creative
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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