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In This Issue
+ How-To: Five Ways to Create Your Prospects' Favorite Website
+ PRO Take 10: Four Steps to Creating a Useful Engagement Metric
+ Survey Says: Brands Missing Out on Mobile Ad Opportunities
+ Quick Take: Three Ways to Simplify the User's Buying Process
+ My View: SEO for Bing and Yahoo: Is It Really Worth the Effort?
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise.This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper. Download now.
How-To Five Ways to Create Your Prospects' Favorite Website
By Sonja Jobson
Your prospects can choose to visit—and buy or learn from—a huge array of websites. You have to give them good reasons to choose yours. So how do you turn your website into prospects' favorite online destination? Read More
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PRO Take 10: Four Steps to Creating a Useful Engagement Metric
Successfully engaging your customers and using that engagement to drive revenue are critical to the success of your marketing efforts. In just 10 minutes, you'll learn how to best engage with your customers, why engagement is important, and how to put it to good use! Read More
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Survey Says
Brands Missing Out on Mobile Ad Opportunities
Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a mobile ad, according to a survey from Hipcricket Inc. Read More
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Quick Take
Three Ways to Simplify the User's Buying Process
The best way to engage customers is to make their lives easier. So structure your marketing information to expedite, not hamper, the buying process for your customers. Here's how... Read More
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My View SEO for Bing and Yahoo: Is It Really Worth the Effort?
By Amanda DiSilvestro
Google is the mother of all search engines. So, should you bother optimizing your website for Bing and Yahoo, too? Read More
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Aug 7
 FREE Seminar—Mobile Customer Path: From Click to Conversion
Aug 9
 PRO Seminar—The Fundamentals of Paid Search
Aug 9-27
 MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
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 FREE Seminar—PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
Aug 16
 PRO Seminar—Solutions to 10 Confounding Content Marketing Challenges
Sep 13-Oct 1
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Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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