Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, August 6, 2024
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👋 Hello, Marketer!
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We experienced the new moon phase over the weekend in the US, so we’re now in early waxing crescent phases where light returns to the moon’s surface we can see. Some people use this time of the lunar cycle to focus on new beginnings, setting intentions for the month ahead. What sense of newness can you illuminate?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative
Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty.
Read more ➔
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COMMUNITY | JOKE
Why do taxi cab drivers become SEO experts?
Because they love heavy traffic!
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RESEARCH
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The Top Challenges in Executing a Data-Driven Marketing Strategy
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Friday Forum: Build Effective Marketing Reports; Prove the ROI of Social
Join two industry experts who demystify data collection, analysis and presentation, as well as prove ROI to the C-suite. You'll learn about "Building the Marketing Report Your C-Suite Cares About" and "How to Prove the ROI of Your Social Media." Available to all!
Register here ➔
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INFOGRAPHIC
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The 10 US Companies Where Employee Confidence Is Highest
Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a recent analysis of 198,617 Glassdoor reviews.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Can You—And You Alone—Create?
Yeah, there's a lot of content out there. But the world still hasn't heard what you have to say. Nick Westergaard wants your unique content to stand out—and he'll show you how in "Creating Unique Branded Content," one lesson from the How to Build a Standout Brand Master Class. PRO members, watch it free today!
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Upcoming Events
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AUG
8
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45-minute webinar | sponsored by Acoustic
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AUG
9
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2 free live sessions with industry experts
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SEP
4
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Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6.
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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