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Tuesday, August 06, 2019

7 Ways B2Bs Can Use Social Media to Boost Conversion Rates and Leads
A Conference Designed for Your Entire Team
Global Ad Spend Trends: Forecasts by Medium and Country [Study]
Content Marketing Strong and Fit Enough to Generate ROI [Infographic]
 
7 Ways B2Bs Can Use Social Media to Boost Conversion Rates and Generate Leads
B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.
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Why You Need a Marketing Content Hub
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Today's customers expect memorable moments at every touchpoint, but 97% of marketers say producing enough content for today's myriad touchpoints is their biggest concern. So, what can you do? The foundation for successful marketing content is a "content hub." Find out why you need one to better engage your customers: Get the free e-book now.
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A Conference Designed for Your Entire Team
MarketingProfs event
If you're looking for a conference program that addresses the educational needs of every member of your marketing team, look no further than this year's MarketingProfs B2B Forum. Check out your group options.
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Global Ad Spend Trends: Forecasts by Medium and Country [Study]
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the ad spend forecast details.
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Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]
B2B content is clearly not up to the task, according B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises.
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Profs Picks
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Are you facing a content crisis? Do you need a new way to optimize and scale up your content operations? Sitecore shares six success factors to successfully implement a "content hub" that can help you achieve better creative and marketing consistency. And for more on how to solve your content crisis and create enough of the right type of content to reach and engage customers, download this practical guide. It will help you deliver the level of content your audience demands.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
AUG
8
[Webinar] How to Get (and Use) Intel on Your Competitors
sponsored by Kompyte | 45 minutes
AUG
9
[Online Forum] Account-Based Marketing
sponsored by Uberflip | 3 live sessions
AUG
14
[Webinar] Full-Funnel Attribution to Keep Your Boss Sane
sponsored by Adtaxi | 45 minutes
AUG
15
[Webinar] How to Build (and Level Up) Influencer Campaigns
presented by Jason Falls | 60 minutes
SEP
10
[Online Event] Storytelling Summit for Marketers
12 sessions to help you harness the power of story
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Get the Smarty Pants rate through August 23—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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