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In this issue

1.	How-To: The Secret to ABM Success: Use Private Investigator Skills to Build a Winning Program
2.	Article: How to Spot Authentic (and Fake) Instagram Influencers
3.	PRO New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
4.	Survey Says: The State of Marketing Technology in 2018
5.	Infographic: Facebook vs. Google: AdRank Auction Factors

Could your writing use a little boost? There's still time to register for Marketing Writing Bootcamp. Get 13 on-demand sessions to help you write ridiculously well.

How-To

The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program

By Debbie Qaqish

Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program. Read More

How to Spot Authentic (and Fake) Instagram Influencers

By Billy Bones

Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim. Read More

FOR PRO Members

New Live Seminar: Facebook Advertising Tactics for the B2B Marketer

Reserve your spot for this upcoming Teach Me How seminar to learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More

Your marketing deserves this. Register for Marketing Writing Bootcamp and get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more!).

Survey Says

The State of Marketing Technology in 2018

By Ayaz Nanji

In 2018, nearly two-thirds (65%) of companies have increased their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. Read More

AT-A-GLANCE

Facebook vs. Google: AdRank Auction Factors [Infographic]

By Laura Forer

Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. Read More

event calendar

Aug 14	FREE Seminar—Identity Resolution for Personalization at Scale
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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