MarketingProfs Today: Grow Email Lists | Intelligent Content | Media Execs' View of Digital

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In this issue

1.	How-To: Top Six Ways to Grow Your Email Subscription List
2.	Quick Take: A Seven-Step Surefire Formula for a Sales-Generating Commercial
3.	PRO Seminar: Words That Stick: How to Make Your Brand Googleable
4.	Survey Says: How Media Execs Feel About the Digital Landscape
5.	My View: Get Smart About What Intelligent Content Really Means

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Top Six Ways to Grow Your Email Subscription List

By Linda West

Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal. Read More

FOR PRO Members

PRO Seminar: Words That Stick: How to Make Your Brand Googleable

We'll explain why you need simple clarity, how to achieve it, and—most important—how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master's degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

How Media Execs Feel About the Digital Landscape

By Ayaz Nanji

Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according to a recent report from Active International. Read More

Quick Take

A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)

By Buddy Vaughn

Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials. Read More

My View

Get Smart About What Intelligent Content Really Means

By Andrew Davies

Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match content to buyers. Read More

event calendar

Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 11	FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Aug 25	FREE Seminar—Responsive Design: 10 Dos and Don'ts for Web Pages and Emails
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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