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MarketingProfs
Aug 5, 2016 Vol. 15, No. 152
In this issue
1. How-To: Nine Content Tools to Improve Your Online Presence Through Curation
2. #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week
3.  PRO  Interactive Planning Tool: Blog Like a Pro
4. My View: Six Surprising Facts About Loyalty Programs
5. Survey Says: The 10 Brands With the Most Buzz in 2016
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How-To
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Nine Content Tools to Improve Your Online Presence Through Curation
By Diana Beyer
The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just a provider of a product or service. Content curation can help. Read More
FOR  PRO  Members
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Interactive Planning Tool: Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
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The 10 Brands With the Most Buzz in 2016
By Ayaz Nanji
Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex. Read More
Quick Take
#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week
By Christian Neri
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video. Read More
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My View
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Six Surprising Facts About Loyalty Programs
By Scott Robinson
Is your customer loyalty program meeting consumer expectations? We recently conducted a study of North American consumers to find out what they felt about loyalty programs. The following insights may surprise you. Read More

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