MarketingProfs Today: Your Website's URL | You're Doing Sharing Wrong | Tracking Lead Gen

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In this issue

1.	How-To: Your Website's URL: An Expensive .com Domain Name... or These Creative Alternatives?
2.	Podcast: Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line & Call to Action
4.	My View: How 'Worms' Can Help You Track Lead Generation
5.	Survey Says: Who Are the Americans That Never Use the Internet?

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Your Website's URL: An Expensive .com Domain Name... or These Creative Alternatives?

By Mark Skoultchi

One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL. Read More

Podcast

Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable), Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master's degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

Who Are the Americans That Never Use the Internet?

By Ayaz Nanji

Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center. Read More

My View

How 'Worms' Can Help You Track Lead Generation

By Atul Sahai

This measurement method accurately captures lead generation efforts and presents them visually. The worm chart can provide valuable insights into your teams' performance. Read More

event calendar

Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
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Aug 25	FREE Seminar—Responsive Design: 10 Dos and Don'ts for Web Pages and Emails
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