MarketingProfs Today

Thursday, August 4, 2022

📋 Table of Contents

Reason #28 to Register for #MPB2B:

Cute dogs in the house! Ann Handley's dog Augie and his sidekick Mini will be there.
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1. How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen

2. Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts

3. How to Boost Your SEO and PPC Conversions and Maximize ROI sponsored webinar

4. 25 Twitter Marketing Tips That Actually Work

5. Get a Taste of PRO Membership—FREE MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
article
How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead. »
Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts
podcast
Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move. Read more and listen in. »
sponsored webinar
How to Boost Your SEO and PPC Conversions and Maximize ROI
Creating, managing, and optimizing SEO and digital advertising campaigns can be a challenge for B2B marketers, and many struggle to show results and maximize ROI. In this free webinar, learn how to effectively do both and take your PPC and SEO strategy to a new level. »
25 Twitter Marketing Tips That Actually Work
infographic
25 Twitter Marketing Tips That Actually Work
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach. Check out the infographic. »
Get a Taste of PRO Membership—FREE
MarketingProfs Open House
Get a sweet taste of PRO when you enroll in one PRO-Exclusive Online Course... absolutely FREE at our Open House, August 23! Pick from courses focused on strategy, SEO, social media, and more. A full 29 courses are available, and one is sure to flip your pancake. Sign up now to get your reminder for the Open House. Every B2B marketer is welcome. Spread the word!
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Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
mParticle Acquires AI Startup Vidora to Help Teams Augment Customer Profiles and Improve Their Marketing Stacks PR Newswire
American Express Launches Global Pay, a B2B Payments Solution The Paypers
Folloze Launches Folloze-as-a-Service Tech (FaaST) Partner Program to Empower Agencies to Drive B2B Marketing Results for Their Clients MarTech Series
Aisera Aims to Boost Employee and Customer Experience With AI VentureBeat
The Pedowitz Group to Acquire Award-Winning Creative Agency BizMark PRWeb
Demandbase Named Winner of the New Fast Company 2022 Enterprise Products and Services List PR Newswire
Cookie3, a Pioneer in Blockchain Behavioural Analytics, Raises $2.5M in Seed and Strategic Rounds Digital Journal
Upcoming Events
AUG
4
[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
60 minutes | sponsored by Northwoods
AUG
12
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo
AUG
16
[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
45 minutes | sponsored by Vidyard
AUG
18
[Webinar] Using Event Tech to Empower Field Sales Marketers
60 minutes | sponsored by Glisser
AUG
23
[Open House] Save the Date
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