MarketingProfs: LinkedIn for content marketing | PR amid Covid | Instagram carousel posts | New Normal marketing

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Tuesday, August 04, 2020

	Why & How to Use LinkedIn Articles for Content Marketing (With Real Examples)
	Practical Marketing Strategies for the New Normal MarketingProfs event
	Avinash Kaushik of Google to Keynote B2B Backstage on Aug. 25 PRO event
	The State of Public Relations: COVID-19's Impact on the Industry [Study]
	How to Create Engaging Instagram Carousel Posts [Infographic]

Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.

Practical Marketing Strategies for the New Normal: A Doubleheader Webinar

MarketingProfs event

All of marketing is changing really fast, from strategy to processes to events to much more—including our jobs and careers. But we can learn to adapt and thrive—and help our companies do the same. These 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for our marketing. Sign up here (it's free!).

Avinash Kaushik of Google Will Keynote B2B Backstage on August 25

MarketingProfs PRO event

Looking to do more with your data? To actually make an impact with your analysis? Join Avinash Kaushik for "Analytics on the Edge: Lessons in Transforming Data's Impact." Get your ticket.

The State of Public Relations: COVID-19's Impact on the Industry [Study]

Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research. Check out more findings from this study.

How to Create Engaging Instagram Carousel Posts [Infographic]

Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. Check out the infographic.

Profs Picks

MarketingProfs event

In this tough climate, you need to show marketing ROI and prove the worth of your team—and your own. We've all had to double-down on digital and content marketing during this pandemic, and we've all needed to prove we can drive revenue. And doing all that takes some serious planning chops. Which is where this Marketing Strategy Friday Forum virtual event comes in: 3 sessions—on measurable content strategy, revenue-driving digital marketing, and a proven planning framework. They're presented by industry experts, with live interactive Q&As, and downloadable resources and guides. Sign up now (it's all free!).

Upcoming Events

AUG

[Doubleheader Webinar Event] Strategies for the New Normal
sponsored by Adobe - Marketo Engage | 90 minutes

AUG

[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions

AUG

[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes

AUG

[Webinar] Benchmarking Your Webinars for a Post-COVID World
sponsored by ON24 | 60 minutes

AUG

[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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