MarketingProfs Today: 6 Bad Email Habits | Back-to-School Shopping Trends

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In this issue

1.	How-To: Six Email Habits That Are Alienating Your Customers
2.	PRO Today's Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
3.	Survey Says: Back-to-School Shopping Trends for 2016
4.	My View: Why You Need to Prep Employees Before They Go to the Social Media Frontlines

Ready to make Instagram a money making machine? Join us on August 16 for Seven Ways to Reach Revenue Goals With Instagram. Register today.

How-To

Six Email Habits That Are Alienating Your Customers

By Tink Taylor

Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. Read More

FOR PRO Members

Today's Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

You'll learn how to stop chasing elusive algorithms and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes without relying on guesswork. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

Back-to-School Shopping Trends for 2016

By Ayaz Nanji

Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale. Read More

My View

Why You Need to Prep Employees Before They Go to the Social Media Frontlines

By Carin Warner

Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. Read More

event calendar

Aug 4	PRO Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 4	MarketingProfs University—Search Marketing School
Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
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