MarketingProfs Today: More Interesting Email | Agency Conflict of Interest | Social Media Contests

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In this issue

1.	How-To: Five Tactics to Make Your Emails More Interesting
2.	My View: Your Agency's Conflicts of Interest May Be Costing You Money
3.	PRO Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)
4.	Survey Says: How Consumers Use Tech to Shop at Home and in Stores
5.	Infographic: A Guide to Social Media Contests

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Five Tactics to Make Your Emails More Interesting

By Blaise Lucey

What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions? Read More

FOR PRO Members

Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)

In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master's degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

How Consumers Use Tech to Shop at Home and in Stores

By Ayaz Nanji

Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions. Read More

Quick Take

The Online Marketer's Guide to Social Media Contests [Infographic]

By Verónica Maria Jarski

Planning a social media contest? Check out these helpful tips and reminders about the new FTC regulations that affect social media contests. Read More

My View

Your Agency's Conflicts of Interest May Be Costing You Money

By Robert Glazer

When the financial interests of agencies and clients don't align, many agencies fail to serve the client first. To make sure they get real results, marketers need to know potential agency conflicts of interest. Read More

event calendar

Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
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