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In This Issue
+ How-To: Measure Digital Relationships With Customers
+ Video: New Ground Rules for Radio in the Age of Social Media
+ PRO Take 10: How to Build a Twitter Following in a Week
+ Survey Says: Brands Should Target Friends of Facebook Fans
+ Quick Take: Email Message Types That Engage Subscribers
+ My View: Listen Up, People! Consumers Are Being Duped
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Advertisement  Good content is more than a luxury. It's a necessity. Content that tells stories with personality and helps customers solve problems can mean the difference between a ho-hum and a hooray! reaction from customers, prospects, and website visitors. Join us at Digital Marketing World: Content on August 12. Register now—it's FREE!
How-To Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationships
By Jen Evans
Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results. Read More
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Video New Ground Rules for Radio in the Age of Social Media [Video]
By Brent Walker
This video is the first in a seven-part series that lays out some best-practices for radio—but the principles discussed here might just as appropriately be applied to marketing and advertising generally. Read More
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PRO PRO Favorite Take 10: How to Build a Twitter Following in a Week
In just 10 minutes, MarketingProfs's own Megan Leap shows you how to create a compelling Twitter profile to attract high-quality followers, use Twitter lists, get people to follow you back, and more. Read More
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Advertisement  Sixty-nine percent of consumers will shop online or use comparison shipping websites for back-to-school shopping. Will you be prepared for the first day of class? Read more about back to school email trends. Download Now!
Survey Says
Facebook: Brands Should Target Friends of Fans
Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report, which also found that Facebook users spend 27% of their time browsing homepage newsfeeds. Read More
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Quick Take
Three Email Message Types That Keep Subscribers Engaged
If you're repeatedly sending your customers the same type of email message, you're likely boring them to death. Keep your campaigns fresh and dynamic. Here are three message types that'll help shake things up. Read More
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My View Listen Up, People! Consumers Are Being Duped
By Steve Olenski
I've had enough with airlines that advertise that "bags fly free," or offer free "brand-name snacks." Should consumers be happy that we are getting something for free that should've been free to begin with? Read More
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@halvorson MUST-READ: I keep trying to find words for how great this post is and can't. Why Content Marketing Is Not For You https:////bit.ly/rdj2La
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Forum Today's Question
By michelea 8/3/2011 at 10:40 AM
Our company sells to two sectors, healthcare and aviation. Should we have separate websites for each? Go To Question
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Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Aug 18
 PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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