MarketingProfs Today

Thursday, August 31, 2023

📋 Table of Contents

1. Five Steps to More Creative Marketing

2. Upgrade Your Content and Creative Production With Automation sponsored webinar

3. Revolutionizing B2B Brand Monitoring With AI-Powered Insights

4. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

5. SaaS Stats You Need to Know in 2023

6. Build a Successful GTM Marketing Plan MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Steps to More Creative Marketing
article
Five Steps to More Creative Marketing
From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps. »
Upgrade Your Content and Creative Production With Automation
sponsored webinar
Upgrade Your Content and Creative Production With Automation
Inefficient creative production workflows can undermine your business. Join us for this webinar to discover how to use content and creative automation to improve your efficiency for years to come. »
Revolutionizing B2B Brand Monitoring With AI-Powered Insights
podcast
Revolutionizing B2B Brand Monitoring With AI-Powered Insights
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as AI continues to evolve without regulation. Read more and listen in. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

SaaS Stats You Need to Know in 2023
infographic
SaaS Stats You Need to Know in 2023
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats covered in this infographic from Vena. Check out the infographic. »
Build a Successful GTM Marketing Plan
MarketingProfs PRO webinar
If you missed this month's interactive series, How to Build a Successful GTM Marketing Plan, you're not too late! All four sessions are available on-demand so you can create a plan that management loves. Host Pam Didner walks you through every step. Make your next launch a big one with this hands-on training. Available now!
WOW 'em with your GTM plan
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
Did you know that a full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work? See what else B2B marketers have to say in the 2023 State of B2B Marketing Training Report, available now!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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News You Can Use
Updates from around the industry
Jasper Partners With Google Workspace, Webflow, Make, and Zapier to Bring On-Brand AI Content Across the Marketing Stack MarTech Series
Apollo.io Secures $100M Series D to Make World-Class Go-To-Market Accessible to All PR Newswire
Mediafly Raises $80M to Extend Revenue Enablement to the Enterprise StreetInsider
Latest Capabilities From FullCircl Improve Time to Revenue for Financial Institutions PR Newswire
Constructor Ranked Highest in Strategy Category Among Commerce Search and Product Discovery Vendors by Independent Research Firm PR Newswire
Mondu and Spryker Team Up to Provide B2B BNPL PYMNTS
Belo Launches Web Platform for B2B Cross-Border Payments Fintech Global
Upcoming Events
AUG
31
Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production
45-minute webinar | sponsored by Celtra
SEP
14
Email Marketing Myths Debunked
60-minute webinar | sponsored by Act-On
SEP
15
Demand Generation Friday Forum
3 sessions on demand gen | sponsored by Cvent
SEP
19
How B2B Brands Grow: The Science of Marketing Effectiveness
45-minute webinar with Ty Heath
OCT
4-6
MarketingProfs B2B Forum
Join us live in Boston or online for insight-packed sessions, full-day workshops, and unforgettable activities
OCT
18
AI for Digital Marketers
An all-new, 9-week online event for marketers who want to improve their digital programs with the power of AI
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