MarketingProfs Today: Marketing Operations Must-Knows | Facebook Ad Benchmarks

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In this issue

1.	How-To: Marketing Operations Is Here to Stay: What You Need to Know
2.	PRO On-Demand Seminar: Three Strategies to Double Your Sales
3.	Survey Says: Facebook Advertising Benchmarks for 2Q17
4.	Infographic: The Complete Guide to Facebook & Instagram Advertising Targeting Options

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How-To

Marketing Operations Is Here to Stay: What You Need to Know

By Dan Purvis

It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive. Read More

FOR PRO Members

On-Demand Seminar: Three Strategies to Double Your Sales

In this seminar, we'll share case studies of companies that have doubled their business, and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand marketing resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

Facebook Advertising Benchmarks for 2Q17

By Ayaz Nanji

The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. Read More

AT-A-GLANCE

The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

By Laura Forer

With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all the targeting choices to help you find your ideal audience. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub for the Buyer's Journey
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!

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Research Writer: Ayaz Nanji
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