MarketingProfs Today: Brand Respect | Embrace Revenue Responsibility | Email Insights

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In this issue

1.	How-To: Brand Admiration and the Value of Respect: How to Build a Revered Brand
2.	Podcast: Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	My View: The Fight Between Two Well-Known Marketing Theories
5.	Survey Says: Email Marketing Insights: Budget and Tactic Trends [Infographic]

Featured Case Study: "They leave no stone unturned in their quest to drive new leads to our site. They're looking at every angle constantly, measuring, testing, and improving. I don't have to ask for anything. They know far more about this than I do, and they're leveraging that to get the results."
Instantly Download the Case Study. No Email Required.

How-To

Brand Admiration and the Value of Respect: How to Build a Revered Brand

By Josh Zywien

Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect? Read More

Podcast

Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Featured Case Study: "During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work." Instantly Download the Case Study. No Email Required.

Survey Says

Email Marketing Insights: Budget and Tactic Trends [Infographic]

By Ayaz Nanji

Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid. Read More

My View

The Fight Between Two Well-Known Marketing Theories

By Peter Szanto

The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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