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In This Issue
+ How-To: Content Creation: Build a Successful Outsourced Team
+ PRO: Overwhelmed by Your Email List? We've Got Your Back!
+ Survey Says: Movie Rentals Down 10% in First Half of 2012
+ Quick Take: The Seven Elements of a Great Lead Gen Landing Page
+ My View: Beware the 29,997-Foot Messaging Gap
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How-To Content Creation: How to Build a Successful Outsourced Team
By Steve Lazuka
Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you can overcome those challenges. Read More
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PRO Overwhelmed by Your Email List? We've Got Your Back!
Creating a plan to manage your email list is difficult. That's why we've pulled together the critical steps for building, optimizing, and governing your list so that it aligns with best-practices—and your business objectives. Use our Email List Manager to simplify the process ... and thank us later! Read More
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Survey Says
Movie Rentals Down 10% in First Half of 2012
People are renting fewer full-length movies as they shift from physical to digital media, according to a report by The NPD Group: The total number of movies rented by Americans in the first half of 2012 fell 10% from the first half of 2011. Read More
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Quick Take
The Seven Elements of a Great Lead Gen Landing Page
What's the key to crafting a B2B landing page that grabs attention—and loads of leads? We know the basics: It needs to be well-written, and it needs to offer real value to visitors. It also needs to be eye-catching to immediately grab attention. But which specific elements work best to draw prospects in? Read More
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My View Beware the 29,997-Foot Messaging Gap
By Tim Riesterer
Don't let your company's branding efforts fall into No Brand's Land. That's the gap between what a company's marketing is saying and what its salespeople are discussing with customers. Read More
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Sep 12
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Virtual Conference—Content Marketing sign up for free!
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PRO Seminar—Landing Page Tips to Lift Your Conversion Rate
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