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In This Issue
+ How-To: How Virgin Atlantic Saved Six Figures in Two Months
+ PRO: Reach Influencers and Boost Brand Awareness
+ Survey Says: Interactive Spending to Reach $76.6B by 2016
+ Quick Take: What Can Your Referral Program Learn From Roku?
+ My View: Why Consistent Pricing Is Important
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How-To How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Months
By Kimberly Smith
When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem. Read More
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PRO Reach Influencers and Boost Brand Awareness
Discover how 13 companies have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to boost brand awareness, foster third-party credibility, generate buzz, and increase sales. Read More
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Survey Says
Forrester: Interactive Spending to Reach $76.6B by 2016
US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV. By 2016, search, display, mobile, email, and social media together are expected to constitute 35% of all ad spending. Read More
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Quick Take
What Can Your Referral Program Learn From Roku?
How does your referral program measure up? One company's program brings in about 500 new product sales each month and converts at about three times the rate of other online campaigns. Here are four key ways the company achieved those results. Read More
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My View Why Consistent Pricing Is Important (Especially During a Recession)
By Kalen Smith
The way you price your products affects your brand more than you'd expect. Some businesses try to compete during a recession by lowering prices and changing their marketing campaigns. That creates a couple of problems. Read More
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@Ekaterina The End of Social Media 1.0 by @briansolis https:////bit.ly/plTrLD
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Forum Today's Question
By syarborough 8/30/2011 at 12:30 PM
We are conducting a study for an ad awareness campaign. How can we determine whether or not the campaign results were significant? Go To Question
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Aug 31
 FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sep 8
 FREE Seminar—Interact More with Virtual Events & Environments sponsored by Unisfair
Sep 9
 Digital Marketing World—Smarter Marketer free online conference
Sep 15
 PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Sep 22
 PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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