MarketingProfs Today

Wednesday, August 30, 2023

📋 Table of Contents

1. Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels

2. Upgrade Your Content and Creative Production With Automation sponsored webinar

3. The Importance of Being Human in Your B2B Content

4. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

5. How Attitudes Toward AI Vary Among Countries and Demographics

6. Spotless Leadership MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
article
Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key. »
Upgrade Your Content and Creative Production With Automation
sponsored webinar
Upgrade Your Content and Creative Production With Automation
Inefficient creative production workflows can undermine your business. Join us for this webinar to discover how to use content and creative automation to improve your efficiency for years to come. »
The Importance of Being Human in Your B2B Content
video
The Importance of Being Human in Your B2B Content
Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators? Tune in! »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

How Attitudes Toward AI Vary Among Countries and Demographics
research
How Attitudes Toward AI Vary Among Countries and Demographics
Just over half of people globally say artificial intelligence has more benefits than drawbacks. Attitudes vary widely among countries and demographics, according to recent research. Check out the study findings. »
Spotless Leadership
MarketingProfs Master Class for PRO Members
Last week, a spotless giraffe was born in a Tenessee zoo. It's rare, and it's sure to be a draw for the zoo. You can make your own brand rare and sought-after with unique content that makes you stand out. Check out our Using Research for Content and Thought Leadership Master Class now!
Stand head and shoulders above the competition
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
Did you know that a full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work? See what else B2B marketers have to say in the 2023 State of B2B Marketing Training Report, available now!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
Did You Miss Us?
Recent MarketingProfs content
Marketing Has a Data Problem, and Here's What Can Fix It »
15 Billion and Counting: The Surge of AI-Generated Images Online »
How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show »
How to Deliver (And Improve) the Connected Customer Experience »
Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast] »
Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers) »
News You Can Use
Updates from around the industry
Humanify Confirms Pre-Series Funding to Accelerate Gamechanging User Insights Platform PR Newswire
Kaon Interactive Launches The B2B Engagement Podcast PR Newswire
Fortinet Expands Its SASE Solution to Bring Cloud-Delivered Enterprise-Grade Protection to Microbranches GlobeNewswire
Careerminds Acquires Premier Virtual FinSMEs
A Revamped eSalesData Unveils B2B Database for Enhanced Business Growth EIN News
Upcoming Events
AUG
31
Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production
45-minute webinar | sponsored by Celtra
SEP
7
Content Syndication + ABM: Better Together
45-minute webinar | sponsored by DemandScience
SEP
15
Demand Generation Friday Forum
3 sessions on demand gen | sponsored by Cvent
OCT
4-6
MarketingProfs B2B Forum
Join us live in Boston or online for insight-packed sessions, full-day workshops, and unforgettable activities
OCT
18
AI for Digital Marketers
An all-new, 9-week online event for marketers who want to improve their digital programs with the power of AI
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.