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Get a Sneak Peek Into October's Presentations
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MarketingProfs podcast
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| Get actionable insights and strategies from B2B marketing experts on the MarketingProfs Marketing Smarts Podcast! Every week, George B. Thomas hosts top-notch marketing professionals sharing what works. Last week featured B2B Forum presenter Pam Didner shedding light on the customer journey. Thursday's episode features B2B Forum presenter Jay Schwedelson talking email tactics, strategies, and metrics. New episodes of the Marketing Smarts Podcast drop every week! |
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| It's not often that a 40-year-old technology can still be touted as relevant, let alone effective. But email marketing remains one of the most effective marketing channels: When done well, its ROI averages 3,600%. Still, email inboxes are more crowded than ever. As a marketer, how can you stand out against all the noise? You have to use winning tactics on everything, from vital aspects such as your subject line and CTAs to often-glossed-over aspects such as accessibility. To learn tips and tricks on how you can create beautiful emails and smash your goals, check out Knak's Definitive Guide to Kick-Ass Emails. You'll have customers whistling at the sight of your sender name. And if you want to see how you stack up against other marketing teams, Knak's email benchmark report has you covered. |
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| We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. |
| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, Facebook, and LinkedIn! |
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| News You Can Use |
| Updates from around the industry |
| Fuel Cycle Earns #7 Technology Provider and #25 Most Innovative Supplier in 2022 GRIT Report MarTech Series |
| RollWorks Strengthens Its Prowess in B2B Advertising Performance PR Newswire |
| Goldcast Closes $28M Series A, Continues Expanding to Empower B2B Marketers to Turn Events Into Revenue MarTech Series |
| Teradata Takes On Snowflake and Databricks With Cloud-Native Platform VentureBeat |
| Cordial Cultivates Momentous Year PR Newswire |
| Beepo Enables Secure, Decentralized B2B Payments, Messaging PYMNTS |
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