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In this issue

1.	How-To: Marketers Know AI Is the Future, But Do They Understand AI Today?
2.	Article: Your Marketing Data Isn't Just for Insights: It's Worth Much More
3.	Podcast: Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts
4.	PRO NEW Interactive Course: Presentations
5.	Survey Says: SEO Professionals' Biggest Issues With Google My Business
6.	Infographic: How a Clean Office Can Boost Your Productivity

Could your writing use a little boost? There's still tiime to register for Marketing Writing Bootcamp. Get 13 on-demand sessions to help you write ridiculously well.

How-To

Marketers Know AI Is the Future, But Do They Understand AI Today?

By Tod Loofbourrow

AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do. Read More

Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That

By Jessie Kernan

Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives. Read More

Podcast

Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility. Read More

FOR PRO Members

NEW Interactive Course: Presentations

In this 90-minute program, you'll learn how to turn your presentations—whether they use slides or not—into learning tools that bring a message to life, making the message memorable for the audience. Read More

Your marketing deserves this. Register for Marketing Writing Bootcamp and get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more!).

Survey Says

SEO Professionals' Biggest Issues With Google My Business

By Ayaz Nanji

Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal. Read More

AT-A-GLANCE

How a Clean Office Can Boost Your Productivity [Infographic]

By Laura Forer

A clean office doesn't just mean you're less likely to get sick. It can also make you more productive. Check out the infographic for motivation and tips on how to clean up your act. Read More

event calendar

Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 13	Teach Me How—How to Build Presentations That Make People Say YES
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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