MarketingProfs Today: Social Media Monitoring | Lessons From Toxic Avenger | Customer Service Fails

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In this issue

1.	How-To: 5 Keyword Types Small Business Owners Need to Track for Social Media & Web Monitoring
2.	Podcast: Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass
3.	PRO How-To Guide: The 3Cs of Successful Positioning
4.	Survey Says: The Customer Service Issues That Annoy Consumers Most
5.	Infographic: The Complete Guide to Twitter Advertising Targeting Options

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How-To

Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

By Aleh Barysevich

Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read More

Podcast

Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER, his new book. Read More

FOR PRO Members

How-To Guide: The 3Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3Cs are the foundation of a positioning strategy that will set you apart from your competitors. In this 15-page guide you'll learn how to use the 3Cs to develop your own positioning strategy. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand marketing resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Customer Service Issues That Annoy Consumers Most

By Ayaz Nanji

Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group. Read More

AT-A-GLANCE

The Complete Guide to Twitter Advertising Targeting Options [Infographic]

By Laura Forer

Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience. Read More

event calendar

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Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
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