MarketingProfs Today: Growth Marketing Lessons | B2B AdWords ROI | Consumer Experience

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In this issue

1.	How-To: Growing Pains and Marketing at Scale: 5 Key Lessons From B2B Marketing Leaders
2.	Survey Says: The ROI of AdWords Spend for B2B Firms
3.	PRO NEW Take 10: How to Create and Use Testimonial Videos
4.	My View: Little Things Can Make or Break the Consumer Experience
5.	Infographic: How to Score an A+ on Your Back-to-School Sales and Marketing

Featured Case Study: "They leave no stone unturned in their quest to drive new leads to our site. They're looking at every angle constantly, measuring, testing, and improving. I don't have to ask for anything. They know far more about this than I do, and they're leveraging that to get the results."
Instantly Download the Case Study. No Email Required.

How-To

Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders

By Emily Sue Tomac

Marketers who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges arise with scale, and how to approach those challenges. Read More

FOR PRO Members

NEW Take 10: How to Create and Use Testimonial Videos

In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social media, and marketing campaigns. Read More

Featured Case Study: "During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work." Instantly Download the Case Study. No Email Required.

Survey Says

The ROI of AdWords Spend for B2B Firms

By Ayaz Nanji

What is the return on investment for B2B companies when they spend on Google AdWords search advertising? Read More

Quick Take

How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]

By Verónica Jarski

Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns. Read More

My View

Little Things Can Make or Break the Consumer Experience

By Nick Worth

By taking a granular look at how consumers interact with your brand, you can make the customer experience easier and parlay seemingly insignificant interactions into a big win. Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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