MarketingProfs Today: The New B2B Reality | Get With the Program(matic) | Going Global

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In this issue

1.	How-To: The New Reality of B2B Marketing: The Imperative of Online Visibility
2.	Podcast: Get With the Program(matic): Daniel Bornstein of Demand Media
3.	PRO How-To Guide: Build Your Content Marketing Dream Team
4.	My View: What Marketers Need to Know About Going Global
5.	Survey Says: How People Use Facebook and Instagram in Different Ways

Ready to make Instagram a money making machine? Join us on August 16 for Seven Ways to Reach Revenue Goals With Instagram. Register today.

How-To

The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)

By Charlie Stewart

The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO. Read More

Podcast

Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. Read More

FOR PRO Members

How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

How People Use Facebook and Instagram in Different Ways

By Ayaz Nanji

Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect. Read More

My View

What Marketers Need to Know About Going Global

By Tim Killenberg

Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming a global strategy. Read More

event calendar

Aug 4	PRO Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 4	MarketingProfs University—Search Marketing School
Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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