MarketingProfs Today: Your Pricing Page | Long-Form Content | Holiday and Back-to-School Email

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In this issue

1.	How-To: Seven Tips to Optimally Organize Your Pricing Page for Conversions
2.	My View: Your Customers Like Long-Form Content Much More Than You Think They Do
3.	PRO Seminar: Words That Stick: How to Make Your Brand Googleable
4.	Survey Says: Holiday and Back-to-School Email Benchmarks
5.	Infographic: Pixel Perfect: Image Qualities That Drive Engagement on Instagram

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Seven Tips to Optimally Organize Your Pricing Page for Conversions

By Dimitar Stojanov

You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion. Read More

FOR PRO Members

PRO Seminar: Words That Stick: How to Make Your Brand Googleable

We'll explain why you need simple clarity, how to achieve it, and—most important—how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master's degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

Holiday and Back-to-School Email Benchmarks

By Ayaz Nanji

Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail. Read More

Quick Take

Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]

By Verónica Maria Jarski

What makes Instagram users like (or dislike) a photo? Here's what users consider the most share-worthy traits of Instagram photos. Read More

My View

Your Customers Like Long-Form Content Much More Than You Think They Do

By Seth Price

Long-form content can boost customer conversions, a recent study found. So check out these tips for adding long-form content to your marketing mix. Read More

event calendar

Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 11	FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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