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In This Issue
+ How-To: Five Ways to Turn Chamber of Commerce Membership Into Sales
+ PRO SmartTool: Get Serious About Social Media
+ Survey Says: Laptops, TVs Most Popular Tech Products for College
+ Quick Take: Selling to Small Biz: Three Points to Remember
+ My View: Don Draper and MarketingProfs: Are We Having Fun Yet?
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Advertisement  Free Webinar: Get Smarter With Brand Awareness/Sentiment Tests. Rich Pearson, CMO of Elance, will share how he “got smarter” with the consumer insights he gained from his online Brand Awareness test. Attendees will get access to a free online target audience to gain instant consumer insights.
How-To Five Ways to Turn Your Chamber of Commerce Membership Into Sales
By Mike Bowman
Many businesses are members of local chambers of commerce but they don't take advantage of opportunity to increase sales and brand awareness. Here are five ways to derive more value from your chamber membership. Read More
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PRO SmartTools: Get Serious About Social Media
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Advertisement  Need to beef up your Pay-Per-Click game? Learn to make every dollar and every keyword count at MarketingProfs University Search Marketing School: PPC. Broadcasting live August 9-27, these 9 classes are online and available whenever you are. Save $200 when you use code SEARCHPPC.
Survey Says
Laptops, TVs Most Popular Tech Products for College
Though college students' school tech needs are shifting overall—toward products that provide mobility and convenience—the tech items viewed as most essential to college life are still the basics: laptops and printers. And TVs... Read More
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Quick Take
Selling to Small Biz: Three Points to Remember
So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your bigger sales efforts. Read More
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My View Don Draper and MarketingProfs: Are We Having Fun Yet?
By Ann Handley
Last Friday, Don Draper hijacked most of the MarketingProfs email list and sent out a rant titled "Why I'm Not Attending the B2B Forum 2012." Most recipients loved the humor fueling the email. A few, not so much. Read More
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Aug 7
 FREE Seminar—Mobile Customer Path: From Click to Conversion
Aug 9
 PRO Seminar—The Fundamentals of Paid Search
Aug 9-27
 MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
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