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Thursday, August 29, 2019

A Better Way to Gauge Sales Lift: Closed-Loop Measurement
A B2B Case Study in Influencer Marketing: Adobe's Rani Mani [Podcast]
One More Day to Save: MarketingProfs B2B Forum
29 Ways to Improve Your Writing and Avoid Content Mediocrity [Infographic]
 
A Better Way to Gauge Sales Lift: Closed-Loop Measurement
A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible.
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A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read more and listen in on this insightful conversation.
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MarketingProfs B2B Forum: One More Day to Save
MarketingProfs event
The Smarty Pants rate (and last chance to save $200) for MarketingProfs' B2B Forum won't be extended one second later than 11:59:59 PM Eastern this Friday—tomorrow, August 30. Get your ticket before it's too late.
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29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice that will make you a better writer.
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Profs Picks
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We marketers are always on the lookout for ways to improve our email campaigns. After all, we need to entice readers to click through and read our messages instead of, or at least in addition to, all the myriad messages other marketers are sending them via countless channels. A great way to stand out? Animated GIFs in emails. If you'd like to know how to use GIFs in your emails—everything from the pros and cons, to great examples of GIF use, to ways to create GIFs, to the email clients that support GIFs—check out this guide to using animated GIFs in email.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
AUG
29
[Webinar] How to Break Through Digital Noise With Direct Mail
sponsored by Sendoso | 45 minutes
SEP
5
[Webinar] Unlock Your Personalization Potential With Content
sponsored by Sitecore | 60 minutes
SEP
10
[Online Event] Storytelling Summit for Marketers
11 sessions to help you harness the power of story
SEP
12
[Webinar] The Future of Webinar Marketing: Content Reimagined
sponsored by ON24 | 60 minutes
SEP
13
[Online Forum] Email Marketing
sponsored by ZoomInfo | 3 live sessions
SEP
19
[Webinar] Agile Project Management for Marketers
sponsored by Workfront | 60 minutes
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Get the Smarty Pants rate through August 30—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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