MarketingProfs Today: Top 5 KPIs to Measure | Marketing Tech Stacks | B2B Event Leads | Instagram Story Use

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In this issue

1.	How-To: The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)
2.	Article: The Importance of a Well-Rounded Marketing Technology Stack [Sponsored]
3.	PRO Take 10: DIY Public Relations in 15 Minutes a Day
4.	Survey Says: How B2B Marketers Follow Up With Event Leads
5.	Infographic: How Brands Use Instagram Stories

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How-To

The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

By Juuso Lyytikkä

These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each. Read More

The Importance of a Well-Rounded Marketing Technology Stack

By Seismic [Sponsored Content]

The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization. Read More

FOR PRO Members

Take 10: DIY Public Relations in 15 Minutes a Day

In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand marketing resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

How B2B Marketers Follow Up With Event Leads

By Ayaz Nanji

Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain. Read More

AT-A-GLANCE

How Brands Use Instagram Stories [Infographic]

By Laura Forer

The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use Stories. Read More

event calendar

Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 3–6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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