MarketingProfs Today: Scary Marketing | Email Deliverabililty Stats | Your B2B Marketing Empire

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In this issue

1.	How-To: The (Marketing) Maven [a Scarily Dead-on Poem]
2.	Survey Says: 2Q16 Email Deliverability Benchmarks
3.	PRO Seminar: Creating Trustworthy Content
4.	Quick Take: How to Build Your B2B Marketing Empire From the Ground Up
5.	My View: The Biggest Challenges of Video-Based Learning

Featured Case Study: "They leave no stone unturned in their quest to drive new leads to our site. They're looking at every angle constantly, measuring, testing, and improving. I don't have to ask for anything. They know far more about this than I do, and they're leveraging that to get the results."
Instantly Download the Case Study. No Email Required.

How-To

The (Marketing) Maven

By Tom Bentley

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..." Read More

FOR PRO Members

PRO Seminar: Creating Trustworthy Content

Content veteran Gerry McGovern will teach you how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in. Read More

Featured Case Study: "During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work." Instantly Download the Case Study. No Email Required.

Survey Says

2Q16 Email Deliverability Benchmarks

By Ayaz Nanji

Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path. Read More

Quick Take

How to Build Your B2B Marketing Empire From the Ground Up

By Rob Zaleski

What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing? Read More

My View

The Biggest Challenges of Video-Based Learning

By Robin Cangie, Rob Cahill

Planning on a video to educate your customers or employees? Then you'll need to be aware of the following problems associated with video-based learning. Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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