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In This Issue
+ How-To: Design Emails With a Mobile Mindset: Five Tips
+ How-To: Back-to-School Marketing Attribution 101: Four Lessons
+ PRO Take 10: Six Quick Tips for Writing SEO-Friendly Content
+ Survey: When Consumers Will (and Won't) Share Personal Data [Infographic]
+ My View: 3 Ways Brands Can Tap Social Data to Increase Engagement
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How-To Design Emails With a Mobile Mindset: Five Tips
By Celine Neulat
Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen. Read More
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PRO Take 10: Six Quick Tips for Writing SEO-Friendly Content
In just 10 minutes, you'll learn to write keyword-rich copy that helps searchers find your website. You'll also learn to effectively use keywords in headers, tags, and links. Plus, if you're an SEO copywriting newbie, you'll get a few tips on how to get started on optimizing your website. Read More
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Advertisement  Check out "Social Selling in B2B Sales" to learn best practices for social selling, tips on leveraging social media to build credibility, how to stay visible and relevant, and how social media education directly relates to sales performance. Download this free whitepaper from Hootsuite now.
Survey Says
When Consumers Will (and Won't) Share Personal Data [Infographic]
By Ayaz Nanji
Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to a recent report. Read More
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Quick Take
Back-to-School Marketing Attribution 101: Four Lessons
How can you be sure your investment in TV, Internet, radio, or other media is paying off at the checkout counter? Companies must follow the entire customer path and attribute the sale correctly. Otherwise, marketers can flunk one of the most profitable sale seasons of the year. Read More
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My View Three Ways Brands Can Tap Social Data to Increase Customer Engagement
By Jordan Slabaugh
By using social data, brands can be more strategic in how and when they engage with customers. Here are three ways to capture that data and use it successfully. Read More
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