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| By Tara Hornor |
| One of the first things buyers look for when considering a product or service is a review. They look to their peers for input, and trust them far more than they trust the brand, especially if they've had little interaction with it.
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| By Matthew Grant |
| HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one).
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| This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential. You'll learn about the differences between PPC and SEO, tips and strategies to consider before launching a campaign, measuring your results, and much more.
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| Marketers and Content Consumption, Use, and Measurement |
| By Mark C. Nardone |
| Content consumption is innate: If you own a smartphone, tablet, or laptop, chances are you're absorbing content most of your waking hours. This brief survey considers how marketers consume content, and how they use and measure it in their work.
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By Jen Kelly
Do you regularly refer to MarketingProfs content? Want some cash for doing so? Check out our new MarketingProfs affiliate program!
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