MarketingProfs Today: Useful Lessons From Nonprofits | Facebook Weak Spot | Email Deliverability

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In this issue

1.	How-To: These Six Nonprofit Strategies Will Supercharge Your For-Profit Business
2.	#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week
3.	PRO On-Demand Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
4.	Survey Says: Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?
5.	Infographic: Customer Service Goes Social

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How-To

These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

By Roger Sametz

To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value. Read More

FOR PRO Members

On-Demand Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

You'll discover how getting scrappy can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing rethinks itself. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand marketing resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?

By Ayaz Nanji

Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path. Read More

Quick Take

#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week

By Christian Neri

Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more! Read More

AT-A-GLANCE

Customer Service Goes Social [Infographic]

By Laura Forer

Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service. Read More

event calendar

Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 3–6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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Chief Content Officer: Ann Handley
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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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