MarketingProfs Today: Data-Driven Marketing | Facebook M | Marketing and Sales Spend

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Three Ways It Pays for Marketers to Be More Data-Driven
2.	#SocialSkim: All About Facebook M, Plus More Stories in This Week's Roundup
3.	PRO Online Tool: Social Media Campaign Planning
4.	My View: How Beacons Benefit Your Customers (and You)
5.	Survey Says: How Much Do Public Companies Spend on Marketing and Sales? [Infographic]

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

Three Ways It Pays for Marketers to Be More Data-Driven

By Doug Camplejohn

Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven. Read More

FOR PRO Members

Online Tool: Social Media Campaign Planning

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

How Much Do Public Companies Spend on Marketing and Sales? [Infographic]

By Ayaz Nanji

The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital. Read More

Quick Take

#SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's Roundup

By Angela Natividad

Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know. Read More

My View

How Beacons Benefit Your Customers (and You)

By Dave McMullen

Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses. Read More

event calendar

Sep 1	FREE Seminar—How to Extend Your Content Marketing Plan to a Global Audience
Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625