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In This Issue
+ How-To: 3 Ways to Have Fun With Your Marketing (Even for a 'Boring' Brand)
+ Today's PRO Seminar: Retrain Your Brain for Healthier Marketing
+ Survey Says: Do Push Notifications Boost Mobile App Engagement?
+ My View: Why Your Email Marketing Needs to Get Personal
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How-To Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)
By Melanie Davis
Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business. Read More
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PRO Today's PRO Seminar: Retrain Your Brain for Healthier Marketing
You'll discover the marketing concepts that set the tone for optimization, strategy, and—most important—new behaviors that can directly influence your success. You'll also receive a framework to help you begin the optimization process and set these new actions in motion. Read More
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Advertisement  B2B marketers at companies like DocuSign and Citrix are taking lead scoring to the next level with Lattice. Watch this short video to learn how Predictive Lead Scoring integrates with your marketing automation and CRM systems to identify leads with the highest likelihood to convert. View now.
Survey Says
Do Push Notifications Boost Mobile App Engagement?
By Ayaz Nanji
Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push notifications, according to a recent report from Localytics. Read More
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My View Why Your Email Marketing Needs to Get Personal
By Erik Severinghaus
Most people are willing to provide personal information in exchange for a personalized customer experience. Now is the time businesses need to get personal. Read More
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Aug 28
PRO Seminar—Retrain Your Brain for Healthier Marketing
Sep 3
FREE Seminar—Crush the Global Market: Convince Your Boss It's Time to Translate!
Sep 9
FREE Seminar— 7 Ways to Enhance Your Webinar Promotions
Sep 11
PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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