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In This Issue
+ How-To: Develop a Winning Tradeshow Booth
+ Quick Take: Hyperlocal Advertising Strategies for SMBs
+ PRO: Ann Handley: Daring Brand's Guide to Creating Content Worth Sharing
+ Podcast: Tips for Wrangling Content (and Cattle): Spredfast's Jim Rudden
+ Survey Says: The 4 Types of Small Business Technology Buyers [Infographic]
+ My View: Get on Your Feet (Literally) and Become a Healthier Marketer
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How-To How to Develop a Winning Tradeshow Booth
By Mark Saghy
Creating a tradeshow booth can be difficult. Here are some helpful tips to get you started as you plan, design, and create an effective booth that can be used for many years to promote your company. Read More
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Podcast Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden
By Kerry O'Shea Gorgone
Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto." Read More
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PRO Seminar: The Daring Brand's Guide to Creating Content Worth Sharing, With Ann Handley
Ann will explain what brands like yours need to do to embrace content marketing and create content worth sharing. She'll offer a look into what inspired brands are doing to create epic content, and she'll share findings from the MarketingProfs and Content Marketing Institute study. Read More
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Advertisement  Check out "Social Selling in B2B Sales" to learn best practices for social selling, tips on leveraging social media to build credibility, how to stay visible and relevant, and how social media education directly relates to sales performance. Download this free whitepaper from Hootsuite now.
Survey Says
The Four Types of Small Business Technology Buyers [Infographic]
By Ayaz Nanji
Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent report from Infusionsoft. Read More
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Quick Take
Hyperlocal Advertising Strategies for SMBs
By Gretchen Joyce
Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach. Read More
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My View Get on Your Feet (Literally) and Become a Healthier Marketer
By Verónica Maria Jarski
After reading about the dangers of sitting for more than an hour, I decided to start standing at my desk and asked colleagues for tips on being less sedentary at work. Read More
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Aug 29
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