MarketingProfs Today: Customer Service as Marketing | Content and Native Ads | New Social Media Course | Email Wrongs

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In this issue

1.	How-To: The No-BS Formula for Customer Service That Doubles as Marketing
2.	Article: Content Marketing and Native Advertising: A Match Made in Marketing Heaven
3.	PRO NEW Interactive Course: Social Media
4.	Survey Says: Annoying Email: What Brands, Marketers, and Coworkers Get Wrong
5.	Infographic: The Time and Cost of Mobile Application Development

Could your writing use a little boost? There's still tiime to register for Marketing Writing Bootcamp. Get 13 on-demand sessions to help you write ridiculously well.

How-To

The No-BS Formula for Customer Service That Doubles as Marketing

By Steve Hartert

Your customer service team is either helping you retain customers - or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better experiences and outshine competitors. Read More

Content Marketing and Native Advertising: A Match Made in Marketing Heaven

By Ryan Gould

Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads. Read More

FOR PRO Members

NEW Interactive Course: Social Media

In this 90-minute program, you'll learn the six vital steps marketing teams should follow to create a social media strategy. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Your marketing deserves this. Register for Marketing Writing Bootcamp and get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more!).

Survey Says

The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong

By Ayaz Nanji

If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe. Read More

AT-A-GLANCE

The Time and Cost of Mobile Application Development [Infographic]

By Laura Forer

The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI. Read More

event calendar

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