MarketingProfs Today: Marketing vs. User Experience | Blogger Brand Champions | LOL vs. Haha

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In this issue

1.	How-To: What Marketing Can Learn From User Experience
2.	Quick Take: How to Turn Bloggers (and Other Influencers) Into Your Brand Champions
3.	PRO Case-Study Seminar: Reframe Your Media Strategy to Identify & Engage New Audiences
4.	Survey Says: LOL vs. Haha: How People Laugh Online
5.	My View: The Apple Watch Rings the Death Knell of the 'Mobile' Marketing Channel

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

What Marketing Can Learn From User Experience

By Sezgin Hergul

Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To improve your marketing, think like a UX designer. Read More

FOR PRO Members

PRO Seminar Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

You'll learn how a B2B company redefined its media and branding strategy to engage a new audience and re-engage its traditional audiences via social, PR, television, video, and more. You'll discover how to tailor your approach to capture the attention of a shifting customer base. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

LOL vs. Haha: How People Laugh Online

By Ayaz Nanji

How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015. Read More

Quick Take

How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

By Jeff Foster

Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship. Read More

My View

Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing Channel

By Kai Crow

Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing. Read More

event calendar

Sep 1	FREE Seminar—How to Extend Your Content Marketing Plan to a Global Audience
Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

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