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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Wednesday, August 26, 2020 |
| A Six-Step Checklist for Planning Your Marketing Campaign | ||||
| If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be hard to know how to begin. That's where a checklist can be useful. Like this checklist. | ||||
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| The Content Crisis: How to Make Digital Your Difference | ||||
| sponsored article | ||||
| Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale. | ||||
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| Marketing Advice to Help You With Today's Challenges... and Prepare for What's Next | ||||
| MarketingProfs PRO event | ||||
| Whether you're looking for guidance on how to market in a COVID world, or you want to elevate your marketing strategy, or you need tactical advice on channels and campaigns, the MarketingProfs B2B Forum program has you covered. Check out the full program here. | ||||
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| Three Account-Based Tools That B2B Companies Need Now to Lift Revenues | ||||
| Account-based programs demonstrate higher conversion and close rates than traditional demand programs. So, companies of course want to focus on winning and growing target accounts in the year ahead. But there are ways you can make ABM even more successful and maximize ROI. | ||||
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| Why Lifecycle Marketing? 4 Best-Practices and Real-World Business Examples | ||||
| MarketingProfs event | ||||
| Every single customer touchpoint is critical—especially now. If you're not using a lifecycle marketing approach, you're missing out on key opportunities and revenue. Because marketers can no longer rely on traditional lead and funnel management for long-term growth. It's time for a necessary shift. | ||||
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| How Committed Are Big Advertisers to Content Marketing? [Study] | ||||
| The proportion of major advertisers who say they are strongly committed to content marketing has doubled over the past two years, according to recent research. Check out more findings from this study. | ||||
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| Webinar: How to Advance Racial Justice in Your Organization | ||||
| MarketingProfs event | ||||
| We're going beyond the usual email subject lines or content or marketing tactics in this webinar... We'll be tackling some race-related issues facing marketers and organizations today. Join us for this roundtable discussion. RSVP now. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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