MarketingProfs Today: Digital Assets | Facebook's Teen-Only App | Rewards via Gaming, AR, and VR

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In this issue

1.	How-To: Top 7 Reasons Creative Directors Need Digital Asset Management
2.	#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: What Augmented Reality, Virtual Reality, and Gaming Mean for Reward Marketing
5.	Survey Says: The 10 Tech Companies With the Best Reputations

Join us on October 6 as we kick off a new Content Marketing Crash Course—our best-selling course is back for 2016! Michael Brenner, Ann Handley, and 10 other content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT16.

How-To

Top 7 Reasons Creative Directors Need Digital Asset Management

By Leslie Weller

From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Why did the content marketer cross the road? To get Ann Handley's newest book, of course! Join us on October 6 for our newest MarketingProfs University offering, Content Marketing Crash Course, and score a copy of Ann's book, Everybody Writes. Plus, save big when you enroll using code CONTENT16!

Survey Says

The 10 Tech Companies With the Best Reputations

By Ayaz Nanji

Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute. Read More

Quick Take

#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week

By Christian Neri

Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases. Read More

My View

What Augmented Reality, Virtual Reality, and Gaming Mean for Reward Marketing

By Jonathan Price

The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming? Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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