MarketingProfs Today: Align Sales and Marketing | B2B's Golden Age | Forces Changing Marketing

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In this issue

1.	How-To: 6 Steps for Aligning Sales & Marketing to Boost Conversions and Fill the Pipeline
2.	Podcast: B2B Marketing's Golden Age: Peter Isaacson of Demandbase
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	My View: Three Powerful Forces Changing the Marketing Landscape
5.	Survey Says: The Current and Future Role of Visual Media in Marketing

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline

By Damon Waldron

Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix it. Read More

Podcast

The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Demandbase's CMO discusses the "golden age of B2B marketing," along with measuring success and using account-based marketing to increase revenue. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

The Current and Future Role of Visual Media in Marketing

By Ayaz Nanji

Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris. Read More

My View

Three Powerful Forces Changing the Marketing Landscape

By Mike Driscoll

The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. Here's what you need to know to prepare for this perfect storm. Read More

event calendar

Sep 1	FREE Seminar—How to Extend Your Content Marketing Plan to a Global Audience
Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

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Director of Publications: Vahe Habeshian
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Research Writer: Ayaz Nanji
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