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| B2B Marketers, the Customer Journey, and Sales |
| Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over. Tune in! » |
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| MarketingProfs report |
| Does Marketing Leadership Value Team Training? |
| The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! » |
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| advertise with MarketingProfs |
| The Marketers You'd Like to Market To? They're Here at MarketingProfs! |
| Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.
That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.
From lead gen to branding and thought leadership... you too have opportunities—for reaching them.
See how you can market to marketing decision-makers. » |
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Crush Your Next Brand Activation
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MarketingProfs Working Webinar for PRO members
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| Your digital marketing is only as strong as the strategy behind it. Learn how to easily plan your next brand activation, create engaging content, leverage your team's expertise, and more—all without breaking the bank. Discover how in Digital Brand Activation, hosted by Nick Westergaard. Available now! |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan.
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Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
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Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| News You Can Use |
| Updates from around the industry |
| Multiview and PRophet Join Forces to Transform PR Capabilities for Associations CMSWire |
| Acquia Named a Leader in Content Management Systems Report by Independent Research Firm Business Wire |
| Koverly Introduces a B2B Buy Now, Pay Later Platform The Paypers |
| Bombora's New Tool Merges an Unlikely Pairing of DSPs and ABM AdExchanger |
| Pinterest and InMarket Announce Partnership Martech Cube |
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