MarketingProfs Today: Video Cheat Sheet | Digital Lead-Gen Channels | PR, Don't Focus on Branding

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In this issue

1.	How-To: YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet
2.	My View: PR People: Focus on These Five Areas Instead of Branding
3.	PRO MarketingProfs University: How to Gain Impactful Insights From Your Data
4.	Video: How to Rise Above the Social Media Noise
5.	Survey Says: The Most Effective Digital Lead Generation Channels

Join us on October 6 as we kick off a new Content Marketing Crash Course—our best-selling course is back for 2016! Michael Brenner, Ann Handley, and 10 other content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT16.

How-To

YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video Marketing

By Lena Brooks

If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube. Read More

Video

Marketing Video: How to Rise Above the Social Media Noise

By Shannon Matthews

Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it and grab your audience's attention? Read More

FOR PRO Members

MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data

Jim Sterne will outline what it means to be a digital marketing analyst (and what to look for in one). You'll learn how to understand your data and tools, and how to dissect the problems that need solving. We'll also cover the art of data analysis and communicating your findings to the C-suite. Read More

Why did the content marketer cross the road? To get Ann Handley's newest book, of course! Join us on October 6 for our newest MarketingProfs University offering, Content Marketing Crash Course, and score a copy of Ann's book, Everybody Writes. Plus, save big when you enroll using code CONTENT16!

Survey Says

The Most Effective Digital Lead Generation Channels

By Ayaz Nanji

Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. Read More

My View

PR People: Focus on These Five Areas Instead of Branding

By Kate Lobel

Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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