MarketingProfs Today: Brand vs. Product | Mobile Shopping | PR Distribution

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In this issue

1.	How-To: Build Your Brand by Separating It From Product
2.	My View: Five Tips for Supercharging Your Customers' Mobile Shopping Experience
3.	PRO Take 10: Five Keys to a Better Direct Mail List
4.	Survey Says: The Top-Rated Services for Distributing Press Releases
5.	Infographic: What B2B Marketers Can Learn From Netflix About Customer Engagement

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

Build Your Brand by Separating It From Product

By Brian Bennett

Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's all an illusion. Read More

FOR PRO Members

Take 10: Five Keys to a Better Direct Mail List

In just 10 minutes, you'll learn about different types of prospect lists available, and you'll get tips for selecting the right list to reach new customers. You'll also learn how to enhance and segment your marketing data to drive better results from your direct mail campaigns. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

The Top-Rated Services for Distributing Press Releases

By Ayaz Nanji

Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services. Read More

Quick Take

What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]

By Verónica Maria Jarski

You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it? Read More

My View

Five Tips for Supercharging Your Customers' Mobile Shopping Experience

By Irv Shapiro

Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers. Read More

event calendar

Aug 25	FREE Seminar—10 Dos and Don'ts for Web Pages and Emails
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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