Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Marketing Ops: The Six A's of Marketing Performance Management
+ Survey Says: Marketing Email Year-Over-Year Benchmarks and Trends
+ New! PRO Seminar: Retrain Your Brain for Healthier Marketing
+ Infographic: Top Acquisitions of the Biggest Tech Companies
+ My View: Four Things About Branding That B2Bs Can Learn From Nonprofits
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Want to improve conversion rates? Learn how predictive marketing tools can uncover leads with the highest probability to close. Download the new ebook: Decoding Predictive Marketing.
How-To Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management
By Laura Patterson
With the growth of marketing automation tools and pressure from the C-Suite to prove Marketing's value, marketing ops management is gaining traction; for all but the smallest organizations, it is now a must-have. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO New! PRO Seminar: Retrain Your Brain for Healthier Marketing
You'll discover the marketing concepts that set the tone for optimization, strategy, and—most important—new behaviors that can directly influence your success. You'll also receive a framework to begin the optimization process and set these new actions in motion. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  B2B marketers at companies like DocuSign and Citrix are taking lead scoring to the next level with Lattice. Watch this short video to learn how Predictive Lead Scoring integrates with your marketing automation and CRM systems to identify leads with the highest likelihood to convert. View now.
Survey Says
Marketing Email Year-Over-Year Benchmarks and Trends
By Ayaz Nanji
Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails than ever. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Top Acquisitions of the Biggest Tech Companies [Infographic]
By Verónica Maria Jarski
Which companies are the biggest spenders in tech acquisitions? Here's a look at significant tech acquisitions through the years and how those purchases affected business. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Four Things About Branding That B2Bs Can Learn From Nonprofits
By Rolf Wulfsberg
B2Bs often turn to B2Cs for examples of creating a passionate audience. But B2Bs should turn to nonprofits instead. Here's why. Read More
Author Name
share Twitter Facebook LinkedIn
Aug 26
 FREE Seminar—The Rise of the Data-Driven Marketer
Aug 28
 PRO Seminar—Retrain Your Brain for Healthier Marketing
Sep 3
 FREE Seminar—Crush the Global Market: Convince Your Boss It's Time to Translate!
Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
advertisement
Advertisement