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In This Issue
+ How-To: Why Audience Should Determine Website Design
+ PRO Favorite Seminar: Get Customers to Spread Your Ideas
+ Survey Says: Brands Bet Big on Social, Email, Content Marketing
+ Quick Take: Five Email Design Must-Haves
+ My View: Know the Six Stages of Your Customers' Purchase Process
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Advertisement  FREE Sysomos white paper: Generating Sales Leads through the Social Stream
Discover the top words to listen for and learn how to trigger alerts to the right sales personnel to respond quickly when sales opportunities present themselves. Download Now!
How-To There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Design
By Joshua Bixby
Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences. Read More
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PRO PRO Favorite Seminar: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
Join Seth Godin for this year's most popular PRO seminar, and take a 90-minute rocket tour of ideas worth remembering, ideas worth arguing about, and most of all, ideas worth acting on. Read More
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Advertisement  Free Whitepaper
69% of consumers will shop online or use comparison shopping websites for back-to-school shopping. Download Now!
Survey Says
Brands Betting Big on Social, Email, Content Marketing
As marketers gear up for the fourth quarter, nearly two-thirds (63.4%) say they plan to increase focus on social media over the next 12 months; nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%). Read More
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Quick Take
Five Email Design Must-Haves
Email design matters. What's the use in having strong content if your subscribers can't access parts of your message—or if your message ends up in the spam folder? Here are five email must-haves that'll keep you on track. Read More
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My View Know the Six Stages of Your Customers' Purchase Process
By Gary Gebenlian
Most of us are guilty of being unfocused. We want to sell our product to as many people as possible, so our marketing messages are some flavor of "buy my product or service." But marketing is about changing customer behavior. Read More
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@MostDarren The Social Blog: 17 Tips to Zoom Engagement & Results! | The Marketing Nut via @pammktgnut https:////ow.ly/6blt6
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Forum Today's Question
By samdev223 8/24/2011 at 10:33 AM
How can we rebrand our company following a reputation hit? How do we say we're back without mentioning our prior situation? Go To Question
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Aug 25
 PRO Seminar—Measuring and Sustaining Social Media Success with Geoff Livingston
Aug 31
 FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sep 8
 FREE Seminar—Interact More with Virtual Events & Environments sponsored by Unisfair
Sep 9
 Digital Marketing World—Smarter Marketer free online conference
Sep 15
 PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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