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Wednesday, August 24, 2022

📋 Table of Contents

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1. Why Your Customer Experience Metrics Are Lying to You

2. How to Charge Up Your Email Marketing With Video Enhancements

3. Getting From MQL to SQL: How to Drive a High-Quality Pipeline sponsored webinar

4. Generation YouTube: The Social Media Habits of US Teens

5. Conferences Are More Than What Happens in the Classroom MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Your Customer Experience Metrics Are Lying to You
article
Why Your Customer Experience Metrics Are Lying to You
Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics. »
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A Social Media Marketer’s Best Friend
Are you struggling to post consistently on social media? Loomly’s all-in-one platform makes it easy to create, optimize, schedule, and analyze posts for all your social channels in one place. Try it out for free! »
How to Charge Up Your Email Marketing With Video Enhancements
article
How to Charge Up Your Email Marketing With Video Enhancements
Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices. »
sponsored webinar
Getting From MQL to SQL: How to Drive a High-Quality Pipeline
Though MQLs remain a trusted way to qualify potential buyers, the journey to SQL often breaks down because of noisy traffic—too many leads, too little quality—causing friction between Marketing and Sales. Join us to learn how to clear the way for driving high-quality leads.  »
Generation YouTube: The Social Media Habits of US Teens
research
Generation YouTube: The Social Media Habits of US Teens
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research. Check out the study findings. »
Conferences Are More Than What Happens in the Classroom
MarketingProfs B2B Forum
A great conference experience isn't just about the sessions. What leaves a lasting impression—what makes ideas stick—are the moments. Moments that are built on relationships, heart and soul, quirky creativity, and extending inspiration beyond the session room walls. That's why we can't wait for #mpb2b's return to in-person this October in Boston, and that's why we've planned plenty of #mpb2b off-the-clock antics!
Don't miss these #mpb2b moments
Profs Picks
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So many social media platforms, so little time. As a social media marketer, how do you juggle every one of them to reach your maximum audience? The answer: you don't. You use a tool like Loomly's all-in-one social media management platform. Its integrations with Facebook, Instagram, Twitter, LinkedIn, YouTube, Google Business Profile, Pinterest, Snapchat and TikTok allow you to access all your accounts in one place! Craft and schedule posts with ease, collaborate effectively with your team, track success reporting and analytics, and respond to comments and mentions. Loomly's intuitive calendar view and post-builder make it easy to optimize and schedule quality content; plus, you can set up custom approval workflows with your team and clients. Join 18,000+ brands, agencies, and marketers around the world who trust Loomly to manage their social media. Try its social media management platform for free today!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
RevSure Raises $3.5M to Transform B2B Sales Pipeline Readiness Across Marketing and Sales Teams Yahoo Finance
Taktical Digital Announces Acquisition of KonvertLab PR Newswire
Fintech Ramp Dives Into 'Buy Now, Pay Later' Market With New Flex Offering for Businesses Forbes
Tequity SaaS Analytics Client Dundas Data Visualization Acquired by insightsoftware PR Newswire
Sana Pay Turns B2B E-Commerce Payments From Headache to Opportunity GlobeNewswire
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