MarketingProfs Today: Monitoring Customer Experience | Customer Relationships | Virtual Reality

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In this issue

1.	How-To: Monitoring Customer Experience: A Holistic Approach for Business Success
2.	Podcast: Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	My View: Five Reasons to Hold Off on Virtual Reality Marketing
5.	Survey Says: Who Is Responsible for Marketing Technology Purchase Decisions?

Join us on October 6 as we kick off a new Content Marketing Crash Course—our best-selling course is back for 2016! Michael Brenner, Ann Handley, and 10 other content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT16.

How-To

Monitoring Customer Experience: A Holistic Approach for Business Success

By Nico Dato

Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers. Read More

Podcast

Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Digital marketing and e-commerce expert Marsha Collier talks customer relationships across channels, behavior vs. demographics, and lessons from eBay sellers. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Why did the content marketer cross the road? To get Ann Handley's newest book, of course! Join us on October 6 for our newest MarketingProfs University offering, Content Marketing Crash Course, and score a copy of Ann's book, Everybody Writes. Plus, save big when you enroll using code CONTENT16!

Survey Says

Who Is Responsible for Marketing Technology Purchase Decisions?

By Ayaz Nanji

The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu. Read More

My View

Five Reasons to Hold Off on Virtual Reality Marketing

By Alexa Matia

Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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