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| By Carolyn Hall |
| Your product line, painless processes, and (especially) engaged employees all contribute to customer experience. To engage your employees and create successful (and profitable) customer experiences, follow these three steps.
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| This online service is a step-by-step blueprint for creating landing experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best landing format to achieve your goals, and measure your post-click results.
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| Back-to-School: The Scoop on Technology, Texting, and Algebra |
| Are laptops a back-to-school necessity for US students? A plurality (33%) of Americans say laptops should be allowed into classrooms when students reach high school, 25% say it's OK for laptops to be used in middle school, and 18% say laptops should be allowed in class when students reach elementary school.
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What Every B2B Marketer Needs to Know About Millennials
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| The first wave of the Millennial generation is now entering decision-making positions at companies across the land. Millennials are as hefty a group as Boomers—and as sure to have a major influence on business. Are you ready to deal with them? Here are three key Millennial traits every B2B marketer needs to understand.
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| By Verónica Maria Jarski |
| Want to win a new MacBook Air? At MarketingProfs, we're giving away a sleek, light, powerful, and all-around gorgeous MacBook Air to a lucky winner.
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