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Tuesday, August 23, 2022

📋 Table of Contents

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1. Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales

2. B2B Digital Marketing Trends: Top Channels and Tactics for 2022

3. Getting From MQL to SQL: How to Drive a High-Quality Pipeline sponsored webinar

4. Seven Tips for Writing Content Effectively

5. "Stand Clear of the Closing Doors" MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales
article
Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales
Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead. »
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A Social Media Marketer’s Best Friend
Are you struggling to post consistently on social media? Loomly’s all-in-one platform makes it easy to create, optimize, schedule, and analyze posts for all your social channels in one place. Try it out for free! »
B2B Digital Marketing Trends: Top Channels and Tactics for 2022
research
B2B Digital Marketing Trends: Top Channels and Tactics for 2022
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%). Check out the study findings. »
sponsored webinar
Getting From MQL to SQL: How to Drive a High-Quality Pipeline
Though MQLs remain a trusted way to qualify potential buyers, the journey to SQL often breaks down because of noisy traffic—too many leads, too little quality—causing friction between Marketing and Sales. Join us to learn how to clear the way for driving high-quality leads.  »
Seven Tips for Writing Content Effectively
infographic
Seven Tips for Writing Content Effectively
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics. Check out the infographic. »
"Stand Clear of the Closing Doors"
MarketingProfs Open House
Pick from dozens of expert-led courses for FREE at today's Open House! Enroll in one course—today only—to get a taste of our PRO membership. Grab your free course now before the doors close tonight at midnight ET. Want more marketing training than a single course can provide? Get full access to Master Classes, Working Webinar Series, and B2B Forum streams when you upgrade to PRO!
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Profs Picks
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Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
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Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
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